You will notice a “Gold” tab appear and you might wonder why. There are two words that summarise what it’s all about, Guest Experience (GE).   

Gold is where you will find ways to enhance the experience you provide your guests. Messaging is a great example of a GE tool, helping you interact with guests in an easy, natural and enjoyable way. In a few clicks Messaging multiplies your abilities and makes you look professional in the eyes of your guests. 

Continue reading Gold Launches Tomorrow: Taking Guest Experience to New Heights! at freetobook.

When was the last time you booked a hotel without bothering to check its reviews? If you’re like most people, it’s been a while. Nowadays, it’s almost second nature for us to turn to online reviews before making any booking decisions. In fact, studies have shown that a staggering 90% of people read reviews before booking a hotel. What is even more interesting is that 88% of these individuals trust these reviews as much as they trust personal recommendations from friends and family.

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We all know what customer service is and the difference it makes to your guest’s stay, but how does this differ to guest experience and why is guest experience so important?   Most of us have been delivering customer service for many years, it’s usually a one-to-one interaction that could be by email or face to face.  Here you help a customer by answering queries, providing advice or sorting out an issue. Guest experience on the other hand encompasses the whole stay, it’s the sum of all the various interactions (or touch points) that your guest has from the moment they book to after they’ve left a review. 

Continue reading Unlocking the Power of Guest Experience: How It Differs from Customer Service and Why It Matters | freetobook Gold at freetobook.

Gold is a new area we are introducing inside freetobook. After launch, in late May, it is where you will find tools that focus on guest experience. We have asked, how can we help you provide the ultimate for your guests, a gold standard. What would make that easier for you? What would take the hassle out of it and help you get more done with less effort? 

By exceeding guest expectations, review scores and guest loyalty both naturally increase.

Continue reading Going for Gold at freetobook.

Our remarkable staff retention rate at freetobook is a point of pride for us, especially when you consider the challenges that many businesses face in the current employment market. It is common for employees in the UK to change employers every five years, with those in the tech industry changing roles every two years on average.

The post freetobook’s Secrets to Defying High Staff Turnover Rates: Empowering Employees and Offering Meaningful Benefits first appeared on freetobook.

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Google, with a market share of over 90% in global search, is crucial for accommodation businesses to establish an online presence. However, the presence of online travel agencies (OTAs) tends to overpower search results for accommodation, pushing organic listi

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if you're an accommodation owner, guest communication is essential to the success of your business. Email just doesn't cut it anymore, and that's why we've developed an advanced messaging system that takes guest communication to the next level. By providing your guests with the right information at the right time, you can increase the chances of them having a more memorable stay. Plus, with our automated and easy-to-use messaging system, you can save time and effort while building better guest relations. So what are you waiting for? Sign up today and experience the benefits of our advanced messaging system for yourself!

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I flew back from Berlin last night, my purpose there was to visit the ITB (International Tourism Borse). For those of you that might not know the ITB is pretty much the world’s largest travel exhibition, imagine many football fields of exhibition space with stands from all aspects of travel, some even double storey or triple like one big OTA had (no prizes for guessing where your commission goes)! It’s been four years since the last ITB so the mood was one of happiness to see everyone again. 

Technology takes up two or three of the football pitches at this giant show.

Continue reading A view from ITB Berlin at freetobook.

We would love to meet you. The freetobook team are back on the road in March 2023 - come for tips, ask questions, get answers and new ideas!

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Pricing is one very tricky aspect of running any business, hotels, guest houses, B&Bs are all in the same situation.... Just having the confidence to price is really not easy, its uncomfortable in the mind. Yet it's importantance to success is obvious.

The post Psychology of hotel prices  first appeared on freetobook.

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