You can stumble across myriad views and opinions about TripAdvisor but here is a blog based on on a recent article directly from TripAdvisor.
There is a difference between “TripAdvisor rating” and “TripAdvisor ranking”
Your “TripAdvisor rating” is based on reviews this rating is 1-5 with 5 being the highest. Your “TripAdvisor ranking” is formed from your rating when compared with other nearby properties.
Tips from TripAdvisor
TripAdvisor says “The better your ratings – and the more recent your reviews – the higher your property’s TripAdvisor ranking can potentially go.”
They are not giving away the exact method or algorithm of ranking (you can’t expect them to) however it is clear that you should get more reviews and make sure they are good reviews to rise up the rankings.
Don’t ignore or hide away from negative reviews. Research shows “84% of users agree that an appropriate management response to a bad review improves their impression of the hotel”
It is a good policy to respond to reviews (in an appropriate manner) as it shows that you value feedback and that you are trying to provide the best possible experience.
TripAdvisor says “Incentives, like offering vouchers or upgrades in exchange for writing a review, actually violate TripAdvisor rules because special treatment or discounts can hinder the validity and accuracy of a guest’s reviews”
They will remove reviews they think have received an incented and penalties can be imposed on the ranking as well as not being eligible for their awards.
Freetobook is connected to TripAdvisor pay per click advertising see previous blog