An independent business dedicated to supporting other independents, just like you.

At freetobook, we believe that technology should empower people and businesses, not restrict them.

Independent accommodation businesses deserve to control their own future, even if they don’t have the same resources as large corporations. We believe that by making travel technology accessible, we can help accommodation owners succeed.

Meet the team

Our passionate team of developers, engineers, and designers, led by founders Craig and Iain, is dedicated to maximising your direct bookings..

With over 25 members and counting, freetobook has over 200 years of combined experience in travel and technology. This knowledge and know-how provides solutions to the problems you face, and helps you improve the guest experience and your bottom line.

Continual improvement is key to us. We constantly evolve our software, staying ahead of the curve to deliver future-focused, intuitive solutions. We never stop watching, learning, and developing to ensure your success.

Our mission

Our goal is to give control back to our clients.

Control over your direct bookings. Control over your online reputation. Control over your business.

In an industry dominated by OTAs and corporate giants, we are here to level the playing field.  We help you keep your hard-earned profits and reputation.

We know the problems and roadblocks independent businesses face. We also know how to solve and remove them.  Join us today.

Get Started Free

Our passion is people. Our clients, their customers, and our team. We’re here to support you every step of the way, and we’re always at the end of the phone. We’re always on your side.