Grow your bookings

Design your own stunning booking pages, simplify bookings, and boost direct reservations.

Make direct booking feel effortless

Bloom increases your direct bookings by offering your guests beautiful booking pages and a simple way to book and pay directly with you.

Get started free
Built for independent properties and trusted by 10,000+ hotels, B&Bs and rentals across 100+ countries
harbourhouse.co.uk/book
A quiet stay by the coast
Harbour House
One clear step

Garden room

Breakfast included · Free cancellation

Dates 12–14 May
Guests 2 adults
Book & pay £186
4.8 / 5 Google reviews 4.9 / 5 HotelTechReport
Commission-free Keep the value of direct bookings
Human support Friendly help from the UK team

From first look to confirmed booking, every step feels simple

The guest journey follows one simple path: view their options, choose a stay, book and pay.

1

Show your property

Bring your brand, photos and personality into the booking experience.

2

Choose a stay

See dates, rooms and prices clearly, making it easy to compare your options.

3

Book & pay

Book quickly and easily with fewer details to enter and familiar payment options like Apple Pay and Google Pay.

And the whole journey can stay on your websiteOne familiar experience from browsing to confirmation
Express booking

Turn more searches into confirmed bookings

  • Fewer guest details to enter
  • Familiar ways to pay, including Apple Pay and Google Pay
  • A quicker, simpler checkout
11.4%

More completed bookings

Average increase after switching on Express Bookings

Stay on your website

Let guests book without leaving your website

An elegant booking panel opens over your website, keeping the booking journey in one place.

  • Opens over the page the guest is already viewing
  • Keeps dates, room choice and payment in one flow
  • Sits naturally on your website
harbourhouse.co.uk/book
Harbour House

A quiet stay by the coast

Beautiful rooms, harbour views and a booking journey that still feels like part of your website

Harbour stay Bright rooms and calming coastal details Breakfast included · Free cancellation
Your brand, from start to finish

Keep your booking experience on brand

Your booking page should feel like part of your website, not a separate experience. Add your own photos, logo and brand colours to create a booking page that is unmistakably yours.

  • Your best photos
  • Your own logo
  • Your brand colours
  • Looks professional
Make it yours
Hero image
Your best photo
Logo
Brand colour

A quiet stay by the coast

From £186
From £214
Clear choices

Bloom makes dates, rooms and prices easy to compare

Availability, minimum stays, room choices, meal options and prices are presented clearly, helping your guests find their ideal stay.

  • A smart calendar guides guests towards booking
  • Room, meal and price options are easy to compare
  • A booking process crafted to convert more guests
Recover bookings

Bring guests back if they leave

Recover direct bookings that might otherwise be lost, with no extra work. If guests get distracted before completing their booking, we send a friendly reminder to help them finish.

  • Automatically send a reminder email within 30 minutes
  • Return guests to the same booking
  • Recover lost bookings and generate more revenue
1 in 20

Reminder emails lead to bookings

On average, one booking is completed for every 20 reminder emails sent

More value

More ways to sell direct

These BloomPro tools give your guests more choice and make booking direct the most attractive option.

Selected guests

Private rates

Offer specific customer groups their own private price plan

Clear pricing

Nightly rates

Choose how to show prices — per night or for the whole stay.

In their words

See why properties choose bloom

Hear from independent accommodation businesses using bloom to create a better direct booking experience for their guests.

A better-looking booking journey
We thought it was very attractive … and it had a good flow on it as well from the customer’s booking journey.
A wooden lodge surrounded by gardens at Willowbank Lodges
Willowbank Lodges
Good to know

Simple answers before you start

Your booking experience makes all the difference when a guest is ready to book. Bloom gives your guests a professional booking experience designed to help increase direct bookings.

Bloom is freetobook’s booking engine. It gives your guests a professional direct booking experience, with branded booking pages, live availability, room choices and secure payments.

Make it easier for guests to book you.

Create your free freetobook account and start with beautiful bloom booking pages. Choose more direct-booking tools when they suit your property.

Free freetobook account Commission-free direct bookings Friendly UK support