Earlier this year at freetobook, we launched bloom: a total revamp of the customer-facing booking pages for our users.  

Our undeniable focus was to create stand-out pages that offer a completely fresh and customer-friendly experience for guests. We knew if the pages could ‘wow’ them from the very first impression with their slick, modern design and enticing visuals, it would effortlessly encourage more direct bookings. Therefore, reducing our users’ reliance on commission-heavy third-party channels.  

Since 2019, freetobook users have seen a 66% increase in their direct bookings. 

There were also clear technical advances we knew these pages simply had to have: 

Smart Calendar: An intuitive calendar with clear live availability and minimum stays displayed so guests can quickly select the right dates for their stay. 

Search Results: If the room or property where your guest wants to stay isn’t available for their selected dates, the results will cross-promote your other available options for those dates, where possible. 

Payments: Payments are automatically integrated into bloom, offering guests both security and simplicity. Build trust and loyalty with bloom – guests can rest assured their information is safe and their booking is confirmed instantly. 

With freetobook’s bloom design, your booking pages provide a simple, smooth and effortless booking journey for your guests. By allowing you to customise your own booking pages, the pages become a cohesive part of your own website. Your prospective guests don’t feel like they’ve been ripped away from your site that they’ve just combed through as they consider booking, all to be redirected to booking pages that look nothing like the rest of your website.

With consistent branding you appear more professional and it’s an opportunity to strengthen your brand and customer’s trust in you, encouraging direct bookings.

Furthermore, you can craft individual room descriptions that bring each room’s unique features to life alongside a high-quality photo gallery to help guests envision their future stay. Before they swiftly reach the payment stage, you can also upsell any booking extras, creating the potential for extra revenue with every booking.

Imagine this: guests see your fantastic website, love what they see, and effortlessly book directly in minutes. That’s bloom for you. It’s incredibly easy to use, helps you show off your property, and keeps your branding on point. Make sure your booking pages get you more guests who book directly, all year round. 

COMING SOON: further advances to our bloom booking pages! With a booking widget embedded directly onto your website and express checkout functionality, your guests can book faster and smoother than ever before! Watch this space…