How you can participate in that free booking link with freetobook.

In a related article we explain Why do it ? What’s in it for accommodation owners, and why we think Google is doing it.

Who can take part? The free booking link is part of Google’s Hotel Ads system, so you can see right away that Google are looking for “hotel” type accommodation.  Hotel type includes guest houses, bed and breakfasts, hostels but it specifically excludes vacation rental type accommodation, cottages, villas, lodges.

Eligibility

YES: for hotels, guest houses, bed and breakfast, hostels and apart hotels (hotel type).

NO: for cottages, chalets, villas, lodges (vacation rental type)

What do you need? You will need a booking system like freetobook that’s connected to Google, that connection (feed) sends your rates and availability with a link directly to your booking process. Freetobook have been providing this feed to Google Hotel Ads since September 2018

You also need a Google My Business listing, almost every business in the world already has one and it’s free (they look like this, see freetobook’s here).

The situation NOW: Remember there are two parts to Google Hotel Ads the free bit with, we reckon, about 10% of the traffic and the paid section with roughly 90% of the clicks. (Read the blog for further details)

Google Hotel Ads on freetobook : freetobook are already connected to Google Hotel Ads (since 2018) and we provide a managed advertising service for more than and thousand properties in the UK. This advertising service is active now and we’ll continue managing it.

Good news: All properties using the Google Hotel Ads to advertise automatically get the Google free booking link. You can see how that works on this Google blog…

I want free booking links now: if you are eligible (i.e. Hotel type accommodation) and in the UK you can subscribe for our Google Hotel Ads service in your Plus tab this will give you paid and free feeds.

Only free booking links (Zero): You will need to wait a week or so for us to make this option available for you.

HOW? Google Zero will be available in the Tab “Plus” shortly.

The situation SHORTLY:

We’re already busy creating a Google free ONLY service that’ll be available worldwide. This will use our existing feed to provide Google with your rates and availability and the link for bookings at Zero cost. You will not have to pay Google anything for the bookings.

This will be available shortly to all eligible (Hotel type) accommodation worldwide. We will charge a small annual subscription to provide the feed to Google (from freetobook) and deliver the bookings directly into your freetobook diary with reporting.

Google’s own blog and information March 2021 : free hotel booking links and Google Hotel Ads the overall picture from Google