Google Hotel finder needs to catchup with TripConnect

I recently wrote an article on tnooz the travel technology news magazine. (link here) All about how TripConnect is far better than Google PayPerClick for independent hotels and Bed and Breakfasts.

A reader replied to tnooz suggesting the article was ALL wrong ! Claiming I had confused Google CPC (CostPerClick) program with Hotel Finder bidding program and that Google was the first Metasearch engine to connect to hotel’s CRS.

TripConnect PayPerClick vs Google

He makes a fair point in that there are two systems but I have certainly not confused them. The article is about independent hotels and guest houses and Google Hotel Finder is only available to OTAs and hotel chains. Google have not connected to the properties directly so independent individual properties cannot use their Hotel Finder. The equivalent product on Google is therefore straight CPC campaign.

There is therefore no confusion, TripConnect advertising has to be compared to Google standard CPC for independent properties because Hotel Finder is not available to these properties. (in some senses that is the point of the article) TripConnect connects hundreds of thousands of independent properties with plans to connect millions. These properties currently have no way of participating in Hotel Finder. Why is Google ignoring this market ?

The complainer ends the complaint suggesting that Google post a response. I for one would certainly welcome a response from them, I think there are some major advantages to the Hotel Finder system if only they would connect more broadly. Google are missing an enormous opportunity to earn click revenue and I welcome a reply as would millions of property owners that would be delighted to hear a response from Google Hotel Finder.