Always on the lookout for great practice, I spent some time on the website of one of our customers in Thailand. Tom, from the Crystal Bay Beach Resort,
had just sent a great testimonial saying how freetobook had increased his website conversion (thanks Tom – see below.) So I wanted to know what it was that he was doing right.
The most obvious thing was the bits of reassurance he was giving his customers, around the direct booking message: letting visitors know that booking direct is a good thing, gently reminding them of the benefits in booking direct. Customers like to know they are doing the right thing, so a little message encouraging them can make the difference between getting the booking or not. Some subtle understated reinforcement strategically placed can reap great dividends. I’m certainly not saying “paste the message everywhere” (don’t!) But putting a little bit of text or a little graphic here and there saying something like “Book direct for the best prices” or “Guaranteed to get the best deal when you book direct” can really help.
I think the Crystal Bay has got it quite right. In three places the customer gets a positive message about booking direct. As you will see from the testimonial at the bottom it works!
1) On the Booking/Rates page – that’s a good place
2) On the Contact Us page – another logical place to echo the “book direct” message
3) And finally on the freetobook search page – the most important place to have the message, as the customer is just about to book. Where better to whisper, “You are doing the right thing.”
Not everyone takes full advantage of the freetobook search image. You should. It’s a good way to sell yourself at the moment of booking. To upload an image, go to TAB “Home,” SubTAB “Widget,” click edit and upload an image (800px by 200px) into your widget. Then click save.
Here’s Tom’s Testimonial:
“Free to Book is great, the user interface is the easiest and most intuitive we’ve ever used. After switching to Free to Book we massively increased our website conversion rate for direct bookings which has saved us a fortune in commission. What’s more the support is awesome.”
Tom at Crystal Bay Resort Koh Samui Thailand http://www.crystalbaykohsamui.com/