freetobook why you should use instagram to boost bookings

Why you should use Instagram to boost bookings

Instagram has always been the social media platform for young people. Well, not anymore!

Recent demographic statistics published by Pew Research Center show the three most used social media channels among online adults are: Facebook, Instagram and Twitter.


Interestingly Instagram has moved to second place surpassing Twitter not only on the percentage of total users but also on category 30-49 women users. 33 percent of women in this category are using Instagram, while only 23 percent are using Twitter. Moreover, Instagram has more than 400 million daily active users and it is very popular with travellers, while Twitter has 100 million daily active users. If that hasn’t convinced you yet then you need to create an Instagram account, how about this: 48% of users on Instagram use the social platform to choose their next travel destination.  Did we convince you now?So why don’t you show all those Instagram users your beautiful property, the surrounding areas and everything that makes you so unique?

Here is how in just 5 easy steps.

  1. Share the beautiful photos of your hotel on Instagram – if you don’t have so many ideas for photos, you can start with taking a photo of the breakfast that you offer, the view from your property, the atmosphere in each room. You can also share photos of your neighbourhood, nearby attractions and scenery. You can also share guest photos and testimonials.

  1. Use hashtags – this is help users to find your content. Create hashtags for your property and include them in your posts. You can also look for hashtags with your property name and find what users are saying about you. Remember, the more hashtags you use the better. Instagram is different than Twitter, where you should use 2 hashtags to get the best engagement results. On Instagram you can use between 5-10 hashtags, the more hashtags you use, the more likes you will get.


  1. Include your location – This will allow your followers to find more photos of your surrounding areas.


  1. Choose a day of the week to feature a follower’s account who has shared a photo of your property. This way you will influence your followers to share more content about you.



  1. Instagram ads – Instagram allows you to create ads in order to reach more customers. There are 3 main marketing objectives you can choose from 1. Brand Awareness, 2. Local Awareness, 3.Reach. You can read more about ads on Instagram

Remember the best time to post is anytime Monday through Thursday except between 3.00 – 4.00pm.