Get the GuestTappy app
Scan the QR code to download the app
Your property isn't showing direct booking links on Google. If guests can't book directly from Google, they're far more likely to book through an OTA, and you'll pay commission on a booking that should have come straight to you.
See how to fix it →Google provides the biggest source of visibility for businesses like yours; 9 out of 10 guests use Google in their travel planning. When Google has your rates and availability, it shows them across Google Search, Maps, Google Travel and your Business Profile. That level of visibility is impossible to achieve anywhere else.
OTAs like Booking.com and Expedia spend more on Google advertising than anywhere else; they know it's the only game in town. They're already advertising your property on Google and you're paying commission on those bookings.
Even if you have a better rate direct, you'll still lose to the OTAs because your rate is invisible. Guests searching for you see Booking.com first, and that's where they book.
The red dot means a property has no direct rates connected; guests only see OTA options.
Getting your direct booking link onto Google is quick and straightforward. Both options take just minutes to set up on freetobook and include full booking tracking, so you can see exactly how many direct bookings Google is generating.
Google doesn't charge anything for Free Booking Links or the bookings that come through them. With freetobook it's a simple £5/month flat fee, regardless of how many direct bookings you receive.
Set up Google Free Booking Links →Want even more visibility? Google Hotel Ads puts your direct rates in the paid advertising section alongside OTAs. With freetobook you pay a small 7% advertising fee, only on bookings secured through Hotel Ads.
Set up Google Hotel Ads →If you aren't visible on Google, you are invisible to 9 out of 10 people looking for accommodation in your area. Making your direct booking option visible is one of the quickest ways to reduce OTA commission and take back control.
Get Your Property Connected to Google →Scan the QR code to download the app