- Direct Bookings
- Switched
See how Willowbank Lodges transformed their bookings with freetobook, achieving over 95% direct bookings and a fully booked September through smarter channel management and a guest-friendly approach.
Think party pads, birthday bashes, and hen dos: all happening in the middle of Liverpool. That’s UStay Liverpool in a nutshell.
With seven central locations sleeping up to 460 guests, most of their properties cater to big groups (10 to 16 people!). It’s a busy, high-energy business that relies on everything running like clockwork, especially when it comes to getting guests in the door.
“We’re all about group stays. Some of our apartments sleep 14, 16 people… you can imagine the logistics involved trying to get details before they arrive!”
That’s where freetobook’s Digital Check-In made a massive difference.
Before Digital Check-In, UStay’s team were juggling:
“We’d ask for ID and get a photo with no context: no booking name, no details of the property they’ve booked, nothing. Then we’d have to trawl through bookings to figure out who it was.”
Not exactly ideal when you’re managing hundreds of guests across multiple properties each weekend.
That’s where freetobook’s Digital Check-In comes in. Louise and the UStay team were very ready for the upgrade.
“I’d actually asked the freetobook team for something like this a couple of years ago, so when it finally launched, they knew I’d be happy!”
Now, the process looks like this:
“It’s just so efficient. The phone barely rings anymore. Guests know exactly what to do, and we know they’ve read the rules.”
The benefits go beyond saving time (though that’s a biggie!). According to Louise:
“There’s less surprise about deposits or rules because they physically read and tick to confirm everything up front.”
“If there’s ever a dispute, we’ve got all the information securely saved. This is super helpful with card companies.”
“The admin side has dropped massively. We can just get on with looking after the guests who are here.”
“If you run any kind of self-service accommodation, this is a total no-brainer. You don’t need to send five separate emails anymore. It’s all together. It’s cleaner, smoother, and honestly, it just makes life easier.”
UStay Liverpool swapped scattered emails, phone calls, and manual logging for one simple, fully digital guest registration process.
Now, everything guests (and staff) need is in one place. No chasing, no confusion, just a smooth, stress-free start to every day.
Whether you’re managing a whole city’s worth of apartments or one small hotel, freetobook’s Digital Check-In can save you time, reduce stress, and help your guests start their stay the right way.
🛎️ Want to try it yourself?
Just ask the Customer Support team for more information!
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