GuestAppy: How Thousands of Guests are Enjoying a Better Stay
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In the competitive world of hospitality, standing out isn’t just about offering a great stay; it’s about making it effortless for guests to choose you.
By the time a guest reaches your booking page, they’ve likely compared their options and decided they want to book. But that doesn’t always mean they’ll complete their reservation.
Every extra click, unnecessary form field or moment of hesitation gives guests another opportunity to jump ship; whether that’s for an Online Travel Agent (OTA) or, worse, your competitors.
BloomPro was designed to solve that problem.
Rather than replacing your existing booking pages, BloomPro enhances them with a collection of powerful features designed to make booking direct faster, simpler and more intuitive. By removing friction from the booking journey, BloomPro increases your profit, strengthens your brand, and reduces your workload.
In this guide, we’ll explore every feature included in BloomPro, explain how each one works and show how they’re helping real properties create a better experience and win more direct bookings.
Most guests don’t abandon a booking because they’ve changed their mind. They leave because something interrupted them, the process felt longer than expected, or completing the booking frankly wasn’t simple enough.
Improving conversion isn’t always about attracting more visitors; often, it’s about helping more of the visitors you already have become paying guests.
That’s exactly why we created BloomPro.
Remove friction and help more guests complete their booking
When guests are ready to book, speed really matters.
Express Bookings simplifies the booking process by reducing the amount of information guests need to enter upfront, alongside fast payment options that make completing a reservation quicker and easier.
The fewer decisions guests need to make and the less time they have to get distracted, the more likely they are to finish booking.
Atholl Villa in Pitlochry saw an even bigger improvement.
After introducing Express Bookings, they saw an incredible 19% increase in conversions.
“I’ve noticed quite a lot of bookings coming in with only the required details for Express Booking. It shows people are taking the path of least resistance and just going for it.”
Rather than abandoning the process, guests simply book.
Bring guests back before they’re lost
Not every abandoned booking is a lost customer. Life happens: distractions, dropped Wi-Fi, or a misplaced credit card can disrupt a booking.
BloomPro automatically follows up with guests who start a booking but don’t complete it.
Shortly after an interruption, they’ll receive a reminder email containing a link that gently nudges them back to complete their booking. They’ll return to the same booking, with the information they’ve already entered saved, so they can pick up where they left off without starting again.
“Timing matters because a guest’s intention to book is strongest just after they leave. Reaching out within the first hour means the stay, dates and price are still fresh in their mind, before a distraction turns into hesitation or they book elsewhere. The reminder isn’t about applying pressure — it simply makes it easy to continue from where they stopped.”
— Eleanor, Senior Product Manager, freetobook
Keep guests on your website from start to finish
Sending guests away from your website to complete a booking can interrupt the experience and trigger trust issues.
Elements keeps the entire booking journey embedded on your own website, so guests never feel like they’re being redirected to an unfamiliar site or opening a new tab. Instead, they enjoy a clean, professional booking experience that feels like a continuation of your website, helping to build trust and confidence at one of the most important moments in the booking journey.
As James at Atholl Villa explained:
“It feels familiar on your website.”
That familiarity helps build confidence at the point where guests are making the decision to book.
“BloomPro is exceptional for direct bookings because Elements keeps guests on your website instead of sending them somewhere else to complete the booking.”
— Adam, Property Owner, DW Jungle Resort“Elements is a great addition to any property website. I regularly recommend it to clients because it helps maximise direct bookings while reducing reliance on third-party commissions. It’s also straightforward to set up, customise and integrate into a website.”
— Brian, Hotel Web Design & Revenue Marketing, GNWS
BloomPro offers more than just a smoother booking journey. Your BloomPro package also includes helpful features designed to increase revenue and customise what you offer the guest.
Increase revenue without increasing room prices
Your booking journey shouldn’t end at the room selection. Enhanced Booking Extras help you offer the relevant add-ons (like a breakfast basket delivered to the room, wine on arrival, or late checkout) to the right guests at the perfect time.
You can add images to your extras, helping guests quickly understand what’s on offer and making them even more tempting. You can also tailor extras to specific rooms, showing only the relevant options and setting different prices where necessary.
This makes for a cleaner, more engaging booking experience that encourages guests to personalise their stay while creating more opportunities for additional revenue.
“The real game changer is that extras no longer have to be one-size-fits-all. A cleaning fee or security deposit can be different for each unit, and guests only see the options that apply to their stay. That makes the booking journey clearer for them, easier to manage for the property, and helps avoid mistakes or awkward follow-up later.”
— Eleanor, Senior Product Manager, freetobook
Offer pre-arranged pricing for selected guests
For some properties, not every guest should see the same prices.
Private Rates allow you to create exclusive, pre-arranged pricing for specific customer groups, such as corporate clients or travel agents. Guests simply enter their unique code during the booking process to access their negotiated rates, while your public rates remain hidden.
This gives eligible guests a flawless booking experience while helping you manage agreed pricing without the need for manual adjustments or offline bookings.
“Many properties work with corporate guests or travel agents who have agreed rates. Private Rates gives them a straightforward way to manage those rates online without affecting the prices shown to everyone else.”
— Denis, Product Manager, freetobook
The true beauty of BloomPro is something you may never notice. Once it’s set up, it simply works.
James described it perfectly: “Freetobook’s essentially a hands-off system… BloomPro’s just an evolution of that good system.”
Instead of creating more work, BloomPro quietly helps you get more bookings while you focus on looking after your guests.
Each feature improves one part of the booking journey. Together, they create a smoother, more effective booking experience that helps turn more website visitors into direct bookings.
Every feature is included as part of your BloomPro subscription, but you stay in control. You can choose which features work best for your business, switching individual features on or off depending on your goals, your guests and the experience you want to create.
With BloomPro, guests can:
All of this results in a booking journey that’s easier for guests to navigate, simpler for you to manage, and designed to help you generate more valuable direct bookings.
Your guests want a simple, secure, and stylish booking experience. Ready to grow your direct bookings?
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