Local association and marketing group websites tend to generate a lot traffic because they are the best source of local information (search engines like this), but do they really capitalise on all those visitors. If the huge growth of budget hotels and online travel agents is anything to go by you would have to say these local websites are failing to deliver what their members need most…direct commission free bookings.
Why are they losing out on these bookings, because they are not offering their visitors what they want…the ability to search availability then compare properties, locations and prices, and make bookings. We all know customers want choice, value and convenience when shopping for accommodation online hence the global popularity of the OTAs.
That’s the problem, here’s the solution – get your area website set-up to take bookings for your members. To set this up quickly and cheaply you need a booking system that is accessible to all, quick to set up and easy to manage. Our solution at freetobook has been
simple and inclusive, the internet booking engine is free to use, quick to set-up (couple of hours) and easy to manage. Members can still run their existing booking systems if they want .. we do not mandate that they have to use freetobook exclusively and there’s no tie-ins. So the cost of entry is just a few hours time for members … a fair price for commission free bookings?
Proven benefits of working better “Together” include:
1) being able to categorically show members that they are “in profit” from their membership
2) reduce commissions paid and raise the long-term positive profile of the group/area
3) expand the membership of the group and directly increase their profitability
4) keeping bookings within the group means more bookings for all and easier referrals
Website visitors want to book online on your website and your association or group website, can you and your association afford to sit on your hands and do nothing ?
Find out more with examples of existing “together” websites
Case study of Fort William Bed and Breakfast group
Video showing how “together” can work for you