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Great guest experience starts way before check-in. Guests like to feel looked after before they’ve even stepped through the door of your hotel.
Ask guests what made their favourite stay memorable, and the answers are rarely extravagant. It’s usually the small touches that leave the biggest impression, especially at independent properties. It might be:
We asked this year’s Tripadvisor’s Best of the Best Award winners what creates exceptional hospitality. One thing is clear: it’s not just about what happens during a guest’s stay, it’s about every interaction before, during, and afterwards.
Tripadvisor’s Best of the Best Awards celebrate properties around the world that consistently deliver exceptional guest experience, entirely based on guest reviews.
We’re proud to say that 1/3 of properties in Tripadvisor’s B&Bs and Inns UK category use freetobook! Clearly, these properties know a thing or two about great hospitality. We asked our winners how they deliver the best guest experience.
Sophie from The Belfry Whitby (B&Bs and Inns UK #13) explains:
“We genuinely want our guests to get the most out of their stay, so we’re happy to recommend places to eat, walks, secret spots or just share tales of our fascinating town.”
Elaine from Tigh na Sgiath Country House Hotel (Small & Boutique UK #16) shares a similar philosophy:
“It is vital to listen to your guests and understand their expectations; you can deliver the best possible experience during their stay and encourage them to return.”
The lesson is simple:
Exceptional hospitality comes from understanding your guests and making every interaction count.
Technology doesn’t replace those moments; it creates more time for them.
Before guests arrive, they often have questions.
Where should they park? What time is check-in? How do they find the property?
Answering these questions manually takes time, especially for busy independent properties. This is where GuestAppy can help.
It’s perhaps no surprise that 90% of this year’s recognised freetobook customers use Messaging to keep guests informed from the moment they book. Messages are fully customisable and automated, so you can message your guests while making breakfast!
Even more interestingly, 40% are already using GuestAppy. For a new freetobook feature, we think that says a lot.
Our guest app (no download required!) gives guests the best experience from start to finish. It has everything guests need in one place: directions, parking, house rules, room guides, and check-in information.
For you, this means:
Nowadays, modern guests expect properties to have a guest app. Learn how other independent properties are using GuestAppy at every touchpoint.
The businesses at the top of our hospitality industry don’t stand still. They’re always looking for small ways to improve their guest experience. Not because they have to, but because they know those small improvements add up over time.
GuestAppy is simply another way to do exactly that.
If you’re already using Messaging, GuestAppy is the natural next step, bringing together Digital Check-in, guest information, and everything your guests need in one place. This gives you more time to spend with your guests, doing what you do best: providing great hospitality!
Scan the QR code to download the app